| Exam Code | Customer-Data-Platform |
| Exam Name | Salesforce Customer Data Platform (CDP) Exam (SU24) |
| Questions | 196 Questions Answers With Explanation |
| Update Date | July 16,2026 |
| Price |
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How should an admin view past processing for resolution rules in Identity Resoultion?
A. Run History
B. Audit History list view
C. View processing Audit Trail
D. Click on view history
What programming language is used to configure CalculatedInsights
A. Python
B. DCL
C. SOQL
D. ANSI SOQL
What permissionsetting should an admin check if the custom CRM object is not accessible from CDP?
A. Create object permission enabled in CDP org
B. Read object permission enabled in Source CRM Org
C. Modify all object permission enabled in CDP org
D. View All object permission enabled in Source CRM org
Where are activated segments found in Marketing Cloud?
A. Filtered Data Extensions
B. Standard Data Extension
C. Shared Data Extension
D. Salesforce Data Extensions
Which authentication type is supported for Cloud File storage activation target?
A. Using private key certificate
B. Using encrypted username and password
C. Using access and secret keys
D. Using JWT token
Which of the following functions returns the first value from a list that isn’t empty?
A. CONCAT
B. COALESCE
C. REPLACE
D. FIND
Which two file types are available for Cloud Storage activation?
A. .json
B. .csv
C. .xls
D. .zip
How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?
A. Two
B. Four
C. One
D. Three
How long does it take for the suggested values to be visible after being enabled?
A. Up to 1 week
B. Up to 24 hours
C. Instantly
D. Up to 48 hours
Which of these three CRM objects doreconciliation rules operate across?
A. Contact
B. Party Identification
C. Individual
D. Lead
E. Contact Point Email
In addition to email, which three attributes are available on the interface of …. (3rdanswer Doubt between Address andGovernment ID)
A. Social Handle
B. Government ID
C. First and Last Name
D. Phone Number
E. Address
Which operator can beused to check if an attribute value in blank?
A. Is Not Null
B. Has No Value
C. Is Null
D. Is Empty
Which of these is present in Identity Resolution Summary?
A. Unified Individuals
B. Last Processing Status
C. Matched Individuals
D. All the above
Which data model type in Salesforce CDP defines interactions with party?
A. Sales Order
B. Transaction
C. Engagement
D. Individual
What is the primary object for an Organization, Individual, Affiliation Group, Member in the Cloud Information Model?
A. Membership
B. Party
C. Global Account
D. Individual
Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?
A. Marketing specialist
B. IT manager
C. Marketing manager
D. Data Aware Specialist
Which two Interaction Studio features are updated with activation from Salesforce CDP?
A. Event Data
B. Segments
C. Promotions
D. Profile Attributes
What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?
A. Extract marketing Cloud data to customer owned S3 bucket
B. Extract Marketing cloud data to Salesforce owned SFTP
C. Extract Marketing Cloud data to Salesforce owned S3 bucket
D. Extract Marketing Cloud data to customer owned SFTP
How can an administrator check segment publishing status?
A. Segments publish summary dashboard
B. Publish History related list in Activation Record
C. Segments publish history report
D. Publish History related list in Segment Record
Which type of measures with aggregate functions are supported?
A. Date
B. Text
C. Numeric
D. Boolean
