| Exam Code | AD0-E302 |
| Exam Name | Adobe Campaign Standard Business Practitioner |
| Questions | 90 Questions Answers With Explanation |
| Update Date | July 16,2026 |
| Price |
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On a Friday, A Practitioner decides to send Deliveries on Monday at 8 AM. The deliveries must have the most up-to-date target.What should the Practitioner configure before starting the campaign workflow?
A. extraction date
B. contact date
C. scheduler
D. approval
The number of records out of union is less than intended. Which conclusion should be made?
A. The target is dropping inactive records.
B. The target schemas are NOT the same.
C. The target is dropping exclusions.
D. The target populations are NOT mutually exclusive.
Campaign requirements state that a random selection of 20% of recipients be withheld from the targetingpopulation to receive a different creative treatment in another campaign. How should the business practitionerconfigure the workflow?
A. Use the workflow properties to configure the random sample and it will be posted to the folder
B. Use a query activity to select the random selection and a list update activity to house the sample
C. Use a split activity to select the random sample and a list update activity to house the sample
D. Use a delivery activity to select the random sample and it will be posted the delivery logs
A workflow has a scheduler and default error management.What happens if an error occurs during a run?
A. The scheduler starts another run at the next scheduled time and runs normally.
B. The scheduler does NOT start another run until the workflow is restarted.
C. The scheduler waits 24 hours before starting the next run based on the next scheduled time.
D. The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.
A Practitioner’s team learns that Gmail has modified its spam filtering criteriA.How should the Practitioner use the client console to obtain the percentage of users that have been affected by this change?
A. use "Counters" within "Platform" selection in the Navigation hierarchy
B. use "Aggregates" functionality within Production – Objects created automatically
C. export the list of the recipients to Excel and create a formula to calculate the required percentage
D. filter the Recipient dataset based on emails that contain the string "gmail" and divide by total number ofRecipients
Which three factors can be tested in an email preview prior to executing the delivery? (Choose three.)
A. mirror pages
B. personalization
C. spam score
D. opt-out link
How should a campaign business practitioner test that dynamic content in delivery displays properly?
A. Configure the delivery to enable a content control group
B. Configure the delivery to enable content approval
C. Configure the delivery content to include seeds
D. Configure the delivery to send a proof of each content version
Campaigns with many deliveries are using multiple channels.How should the Business Practitioner group these deliveries for reporting?
A. delete all deliveries that do not need to be in the report
B. give all deliveries the same Delivery Code
C. base all deliveries on the same template
D. give all deliveries the same name
Which three aspects of an A/B test should a Practitioner use Adobe Campaign to configure? (Choose three.)
A. confidence level
B. indicators
C. response delay
D. sample size
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
A. Place a deduplication activity prior to the delivery
B. Place a union activity prior to the delivery
C. Place a change dimension activity prior to the delivery
D. Place a split activity prior to the delivery
For which reason does a fork activity produce an error?
A. The fork has no inbound transition
B. The fork’s outbound transition are out of sequence
C. The fork has an inbound transition that has zero results
D. The fork’s outbound transition has no connected activity
Which two tasks can be performed to reduce the probability of a delivery being blocked or flagged as 'spam' by anti-spam tools? (Choose two.)
A. Make sure your delivery does not contain only images
B. Email content should have both HTML and text parts
C. Specify recipient’s name in the greeting
D. Specify an English translation for non English mails
What should a Practitioner use to add recipients by using the Adobe Campaign client?
A. the 'Edit' tab of the Recipients schema under Administration – Configuration – Data schemas
B. 'Import Package' under 'Tools' drop down menu – Advanced menu option
C. the 'Data' tab of the Recipients schema under Administration – Configuration – Data schemas
D. the 'Recipients' form under Profiles and Targets – Recipients
What is the benefit of using the direct mail delivery step instead of a data extraction step?
A. The delivery step allows for personalization
B. The delivery step logs data to contact history
C. The delivery step sends the file to the configured vendor.
D. The delivery step allows for a preview of the direct mail piece.
A Business Practitioner is starting delivery for two emails.Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?
A. Status: Sent. Failure Type: Not definedStatus: Pending. Failure Type: Not defined
B. Status: Sent. Failure Type: Not definedStatus: Pending. Failure Type: Unreachable
C. Status: Sent. Failure Type: Mailbox fullStatus: Pending. Failure Type: Unreachable
D. Status: Sent. Failure Type: Mailbox fullStatus: Pending. Failure Type: Not defined
When utilizing the updated list process, a campaign business practitioner must make sure to append additionalrecords to a list if it exists. How can a campaign business practitioner do that?
A. Only create new lists and avoid updating an existing list
B. Uncheck the option to purge the list if it exists
C. Specify the name explicitly in the options
D. Store the list on an external database
What type of workflow should be used to update the recipient schema from a weekly text file of mailingaddress changes?
A. A technical workflow
B. A data workflow
C. A campaign workflow
D. A targeting workflow
A Business Practitioner is sending an email to the general public.How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?
A. shows the same number or a higher number
B. shows the same number or a lower number
C. shows the exact number once the tracking workflow is run
D. depends on the deliverability
A query returns 0 records for a specific date. What is the most efficient method to determine what dates existin the table?
A. Use SQL, query the database or open the files being imported
B. Use a split process to parse out dates
C. Click on the “Distribution of values” button in the query.
D. Go to the schema to view the data
Which three tasks could a campaign business practitioner do to view a personalized version of a delivery?(Choose three.)
A. Utilize the test personalization option
B. Send a proof of the delivery
C. Analyze the delivery after creating it
D. Send the email to seed a list to compare
